![]() The Guardian was the most widely read digital title (15%). The Daily Mail and Mail on Sunday were once again the UK’s most-read titles across print and digital, reaching 36% of UK adults, followed by The Guardian (26%) and The Sun and Metro (19% each). Most popular newspaper brands in the UK in 2023 ![]() While newspapers have grown their digital offerings, this has been insufficient to compensate for the longer picture of print decline as newspaper brands' combined digital and print reach has fallen from 47% in 2020 and 51% in 2018. The overall reach of newspaper brands, taking into account print, websites and apps, also remained consistent at 39% in 2023 (38% in 2022). While print has declined over the long-term, newspaper use remained broadly steady between 2022 (24%) and 2023 (26%). While the BBC's overall reach fell three percentage points compared to 2022, ITV increased its cross-platform reach by four points to 42% in the year it launched ITVX.īBC One was the most used single source, accessed by 49% of people. It was followed by ITV (42%) and Facebook and Instagram owner Meta (37%). BBC remains the UK's most popular news organisationĭespite the growth of other sources, the BBC remains the most popular news organisation, with its output across TV, radio, online, BBC iPlayer and BBC Sounds reaching 73% of people in the UK over 16. Some 8% said they consumed news about "serious things going on in the UK/nations".Īs in previous years, just under half (45%) of 12 to 15-year-olds claimed not to be interested in news, with 46% of this group not interested in news putting it down to the fact that the news was too boring. Almost a quarter (23%) said they were interested in news about sports personalities (23%), 15% in music and 11% in celebrities. When it comes to news diet, lighter types of news proved most popular among young teenagers. It was followed by Youtube (25%), Instagram (25%) and BBC One and BBC Two (21%), which have all seen drops in popularity compared to 2020. While the BBC’s combined platforms have the highest reach among 12 to 15-year-olds at 39%, Tiktok, which knocked the BBC's TV channels off the top spot last year, is the single most popular news source among younger teens, used by 28% of this age group - an increase of 17 percentage points compared to 2020. Tiktok single most popular news source among 12 to 15-year-olds One in ten 16 to 24-year-olds said they consumed no news at all, twice the figure for all adults (5%).Ĭompared to adults more generally, younger people were also more likely to shun traditional news sources such as TV (47% vs 70% or 75% when on-demand services are included), radio (25% vs 40%) and print newspapers (16% vs 26%). One in three 16 to 24-year-olds (31%) said they used Twitter (31%) for news while 29% used Tiktok. The same share said they used Facebook (33%) while Instagram (44%) was more popular and the most-used source. Turning to individual news sources, BBC One was the only traditional media source to feature among the top five for this age group, cited by 33%. In contrast, 28% of 16 to 24-year-olds said they accessed news directly through either the print or digital offerings of newspaper brands, underlining the findings of previous research by the Reuters Institute for Digital Journalism which found that younger audiences have weaker connections with traditional news outlets. Just under half (46%) of 16 to 24-year-olds following news said social media was their most important source of news - considerably higher than adults as a whole (17%). Some 71% of 16 to 24-year-olds cited social media in particular, compared to 47% among adults generally. More than four-fifths (83%) of 16 to 24 year-olds and 81% of 25 to 34-year-olds said they got their news from social media, apps and websites (compared to 68% of all adults). The trend towards accessing news indirectly was most pronounced among younger news consumers. ![]() ![]() News consumption habits of Gen Z highlight weaker direct link with newsbrands Tiktok (55%) and Instagram (53%) were primarily accessed for celebrity news. Twitter, meanwhile, was mostly seen as a source for breaking news (61%) and political news (45%). Local news was popular on Facebook with 59% of those using the Meta-owned platform for news to keep on top of what was happening in their area, while 55% used it for breaking news. This year, Ofcom also asked people how they used various social networks for news. ![]()
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